Eugène Sutter, an enthusiastic, avant-garde hairdresser…
The Eugène Perma brand was founded in 1919 based on the vision of Eugène Sutter, an avant-garde hairdresser enthusiastic about hair beauty who deeply believed in a woman’s freedom to be herself.
A supporter of women’s emancipation in the 1920s, he created visionary hair care products, both to bring out the beauty of the hair and to reveal the distinctive style of each woman.
Since 1919, the Eugène Perma brand has remained loyal to this legacy.
In tribute to this inspiring founder, Eugène Perma 1919 hair care products have been challenging conventions and inviting each woman to cultivate what makes her unique.
These products are made to reflect beauty in your own image: exacting, aware and committed.
To create the Eugène Perma 1919 range, we decided to pass along a legacy, a passion for hair beauty and a commitment to women’s emancipation in a very up-to-date approach: a modern embodiment of “French-style chic,” open-mindedness and a kind of effortless elegance that expresses all our contrasts.
CéCILE MARTIN – Corporate Marketing Director, leader of this emblematic brand
Combining professional quality with a more considerate formulation while providing luxury products, made in France, for a liberated woman who expects commitment from a brand… This was a real challenge
EMMANUEL PIRENNE – Creative Director
